There are different terms one needs to know about when it comes to packaging and printing. You will come across the term GSM paper. You will be wondering what is GSM paper? GSM is Grams per Square Meter. GSM measures how heavy plus thick a piece of paper actually is. It involves taking a sheet that is one meter by one meter and weighing it in grams to get its GSM. When the GSM number is higher it means the paper is thicker, heavier, and stronger.
Businesses that want to get good-quality packaging suited to the needs of the product must get the right GSM paper.
The following looks at why GSM paper weight is important for packaging:
Determines box strength
Businesses look for high-quality packaging that will protect the product and market the brand positively. The packaging should look and feel high-quality if people are to trust the brand and buy from it. When the box is strong people are convinced the product is strong as well and a positive image of the brand is conveyed.
Thicker paper is able to stay for longer and can protect products when they are being transported and handled.
The following are some GSM figures that are suitable for different needs:
● 70-90 GSM: The paper is thin and light. It is often used as daily printer paper, or for making notebooks or newspapers.
● 100-150 GSM: The paper is slightly thicker. It is used to make brochures, magazine pages, or posters.
● 200-350 GSM: This is stiff cardstock which can fold easily. It can be used to make cosmetic packaging or retail product boxes.
● 400-600 GSM: This is extra-heavy and sturdy paperboard. Display packaging or retail boxes which need to package heavy products can be made with it.
● 600-1000+ GSM: The paper is thick, rigid cardboard. Rigid luxury boxes can be made with it.
A brand needs to look at the needs of its product and choose the right GSM paper that will be able to handle its weight and give a strong box.
Impacts print quality
GSM meaning paper matters when it comes to printing as well. Brands need to ensure the print quality is high if they want to stand out and convey a positive image to people. If people get a positive first impression of the brand and its product with the help of packaging they are likely to trust the brand and want to consider what it is selling. Therefore high-quality printing will be able to stand out in the competitive market.
Thicker paper is able to absorb ink more efficiently. The ink will not be seen on the other side of the paper. This does not look professional.
If a brand chooses thicker paper the images will appear brighter. The text will even be simple to read as it will be clear. People will not be confused or will not have to strain their eyes to read the details on the box. The visual clarity impresses shoppers and shows them the brand cares about detail and quality.
High GSM paper tends to be good for special designs as well. A brand can include shiny foil, smooth coatings, and raised letters to make the packaging design seem more luxurious and sophisticated. Packaging such as this stands out and people are willing to pay more for the product in it as its perceived value increases.
Promotes business positively
A business can be promoted positively and known to more people if it concentrates on making good-quality products and designing the packaging to convince people to consider the product. Higher GSM paper can help here as it gives a strong box that is designed in a professional way.
Consumers judge a product by its packaging and the way the box feels. Light paper with a lower GSM will not feel good when compared to heavier paper that has a higher GSM.
A brand will choose the paper according to the image it wants to convey and the values it wants to portray of itself to the consumer base. For instance an eco-friendly brand will opt for paper with a lower GSM that is still strong to ensure the packaging is sustainable.
A luxury brand will opt for paper that has a higher GSM which can give a strong and good-quality box that can keep fragile products protected and convey an image of luxury to the target audience.
GSM Paper needs to be known if a business wants to get the right packaging material which can portray a positive image of the brand to the target audience. The right strength box will keep the product safe and give better print results. This can make people trust the brand and want to buy from it.
If you are looking for the right GSM paper, feel free to contact EZ Custom Boxes.
EZ Custom Boxes gives clients:
● Durable and sturdy packaging materials
● Professional advice on choosing the right GSM paper
● Wholesale packaging
Contact Details:
● Email: support@ezcustomboxes.com
● Phone: +1-888-515-1263
